Is Technology Making Sport Better… Or Breaking It?

Jun 19

Episode: #007.

Frances & Laura.

Your friendly hosts & Almost Pro founders.

The big question in this episode: Is Technology Making Sport Better... Or Breaking It?

What we do know is that technology has changed sport forever.

Goals are reviewed. Offside lines are drawn. Referees consult screens. Athletes train using more data than ever before.

The result? Sport is arguably more accurate than it's ever been.

But is that automatically better?

In this episode of AP Bites, we explore one of the biggest debates in modern sport:
⚽ Has technology improved the integrity of sport?
🎉 Has it changed the way we experience sporting moments?
📺 Who is modern sport really being optimised for?

We discuss:
• VAR, goal-line technology and semi-automated offsides
• Why fans celebrate differently today
• The trade-off between accuracy and emotion
• How technology has transformed athlete performance and recovery
• The commercial realities driving innovation in sport
• Whether sport is being designed for athletes, fans in the stadium, or audiences at home

Technology isn't leaving sport anytime soon.

The question now isn't whether it belongs. It's where it stops.

🎙️ What do you think? What's one piece of sports technology you'd keep forever? And what's one thing that's gone too far?

Stream Episode. 9:16mins.